08/16/2016

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Administrative Science For many years I was analyzing how innovative creative strategies were produced. The conclusion of this prolonged investigation has been this proposal in theory, which is based on the direct relationship between the qualities of products and recipients in the senses of the human being. Normally the Administrative Science classifies the product in: tangible, intangible, enduring, consumables, etc. I think this classification leads to advertisers to a common misconception, i.e. guide their reasoning based on very superficial criteria, such as believing that the motivations are only developed by external and perceived issues directly. For example the functionality and ease of acquisition, perhaps also the price. But the shape, color, texture, characteristics that go beyond the organoleptic, those that invade the unconscious, are more interesting and productive. If the publicist had the opportunity to know exactly what are the emotional reactions of a consumer when this testing one soft drink, at the same time that this slides into your palate and passes through his throat, leaving a mark on your taste buds, in their tonsils and internal mucous, would provide valuable information that could guide you directly to prepare messages that stand out that precise moment of satisfaction, even before his conscience this fully aware. It may be a little ambitious trying to know the intimate pleasures that trigger the satisfaction of consumers, but increasingly, advertising has tools that tuned his precision and are fully confident that this possibility is becoming more real to become a science. So if the publicist learns to classify products in a more productive manner, it may be closer to that intimate moment in which the consumer uses products. Based on this reasoning I have rated products as well: those containers products that we Harbor, and that inside manifest its usefulness, in which we feel comfortable,...
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Teachers' Day: Questions For Those Who Teach Do you know your students? Have you walked from his hand in the paths of their dreams? Have you found when knocked on your door, urged by despair, or driven by the longing to share their difficulties with someone? Did you say yes when I asked for some time to pour into his life some of your wisdom or your infinite capacity to give affection? Do you recognize him as a transit passenger to glory or consider one more in the long procession of men without hope that target at the horizon hopelessly confused of anonymity? Do you think your job as a challenge to your ability every day makes the master or judge as a freak accident in your life? Do you enjoy the questions for which you do not find an answer or you get frustrated when you feel that those people who intend to teach can learn more than you? You see in every event in the history an opportunity to learn and to teach a lesson? Do you take any reading with the eyes of master and read while you think about way they apply to your students? Do you miss your everyday space of the classroom, laboratory and class when you're dedicated to other tasks? Would you be willing to decline any tempting offer if it meant you give your disciples? Are you ready to build new worlds each day where love of neighbor is not a fantasy and the welfare of the people are not just imaginary? Do you believe in humankind and its infinite potential to improve and close to perfection? Your faith is enough to believe that seemingly impossible can build worlds where love prevails over hatred, the bitterness and affection on the appreciation of the resentment? Have you thought about whether...